My darling Maria sent me this link about use and utilize. It reminds me of the times my English (now Language Arts) teacher admonished me for using big words when a smaller, and more common, word was not only good enough, but sounded better and far less pretentious.

Maria and I share a love of well written prose as evidence the author cares about both the idea expressed and the reader.  Writing well is a sign of respect for your reader.  And making use of the right word is fundamental to good writing!